{"id":2977,"date":"2020-07-27T09:14:32","date_gmt":"2020-07-27T07:14:32","guid":{"rendered":"https:\/\/www.nilorn.com\/investerare\/foretaget\/"},"modified":"2025-06-24T09:36:26","modified_gmt":"2025-06-24T07:36:26","slug":"foretaget","status":"publish","type":"page","link":"https:\/\/www.nilorn.com\/sv\/investerare\/foretaget\/","title":{"rendered":"F\u00f6retaget"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _dynamic_attributes=”background_image” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ min_height=”200px” min_height_tablet=”” min_height_phone=”100px” min_height_last_edited=”on|phone” height=”25vh” height_tablet=”” height_phone=”15vh” height_last_edited=”on|phone”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”business-concept” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ _module_preset=”default” header_2_font=”|300|||||||” header_2_font_size=”36px” header_2_line_height=”1.5em” text_orientation=”center” header_2_font_size_tablet=”” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Aff\u00e4rsid\u00e9,
m\u00e5l & strategi<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” image_max_width_tablet=”100px” image_max_width_last_edited=”on|phone” image_max_width_phone=”100px”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Vision” image=”https:\/\/www.nilorn.com\/wp-content\/uploads\/2023\/12\/vision-icon.svg” image_icon_width=”75px” content_max_width=”800px” image_icon_width_tablet=”100px” image_icon_width_phone=”100px” image_icon_width_last_edited=”on|phone” admin_label=”Blurb – Vision” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|300|||||||” header_text_align=”center” header_font_size=”30px” body_font=”|300|||||||” body_line_height=”1.9em” text_orientation=”center” module_alignment=”center” custom_margin=”80px||||false|false” animation=”off” hover_enabled=”0″ image_max_width=”75px” image_max_width_tablet=”100px” image_max_width_phone=”” image_max_width_last_edited=”on|phone” global_colors_info=”{}” header_level=”h3″ sticky_enabled=”0″]<\/p>\n

”We believe in adding value to our clients”<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Aff\u00e4rsid\u00e9” image=”https:\/\/www.nilorn.com\/wp-content\/uploads\/2023\/12\/business-icon.svg” image_icon_width=”75px” content_max_width=”800px” image_icon_width_tablet=”100px” image_icon_width_phone=”100px” image_icon_width_last_edited=”on|desktop” admin_label=”Blurb – Business Concept” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|300|||||||” header_text_align=”center” header_font_size=”30px” body_font=”|300|||||||” body_line_height=”1.9em” text_orientation=”center” module_alignment=”center” custom_margin=”80px||||false|false” animation=”off” hover_enabled=”0″ image_max_width=”75px” image_max_width_tablet=”100px” image_max_width_phone=”” image_max_width_last_edited=”on|desktop” global_colors_info=”{}” header_level=”h3″ sticky_enabled=”0″]<\/p>\n

Nil\u00f6rns aff\u00e4rsid\u00e9 \u00e4r att formge, tillverka och s\u00e4lja etiketter och etikettprogram i syfte att assistera akt\u00f6rer inom mode- och konfektionsbranschen att st\u00e4rka sin varum\u00e4rkesn\u00e4rvaro p\u00e5 internationella marknader. Nil\u00f6rngruppen erbjuder en komplett varum\u00e4rkesprofileringsservice, fr\u00e5n design till tillverkning, f\u00f6rs\u00e4ljning, logistik och service. Processen innefattar varum\u00e4rkesidentitet och differentiering genom design, produktframtagning, integrerad logistik och andra tj\u00e4nster inom leverant\u00f6rskedjan. Nil\u00f6rngruppens aff\u00e4rsid\u00e9 kan sammanfattas med \u201dadding value to your brand\u201d.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”M\u00e5l” image=”https:\/\/www.nilorn.com\/wp-content\/uploads\/2023\/12\/goal-icon.svg” image_icon_width=”75px” content_max_width=”700px” image_icon_width_tablet=”100px” image_icon_width_phone=”100px” image_icon_width_last_edited=”on|phone” admin_label=”Blurb – Goal” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|300|||||||” header_text_align=”center” header_font_size=”30px” body_font=”|300|||||||” body_line_height=”1.9em” text_orientation=”center” module_alignment=”center” custom_margin=”80px||||false|false” animation=”off” hover_enabled=”0″ custom_css_blurb_image=”position:relative; left:6px;” image_max_width=”75px” image_max_width_tablet=”100px” image_max_width_phone=”” image_max_width_last_edited=”on|phone” global_colors_info=”{}” custom_css_blurb_image_last_edited=”on|phone” custom_css_blurb_image_tablet=”position:relative; left:6px;” custom_css_blurb_image_phone=”position:relative; left:8px;” header_level=”h3″ sticky_enabled=”0″]<\/p>\n

Nil\u00f6rns \u00f6vergripande och l\u00e5ngsiktiga m\u00e5ls\u00e4ttning \u00e4r att vara en av de ledande akt\u00f6rerna p\u00e5 de marknader d\u00e4r koncernen \u00e4r etablerad.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Strategi” image=”https:\/\/www.nilorn.com\/wp-content\/uploads\/2023\/12\/strategy-icon.svg” image_icon_width=”75px” content_max_width=”800px” image_icon_width_tablet=”100px” image_icon_width_phone=”100px” image_icon_width_last_edited=”on|phone” admin_label=”Blurb – Strategy” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|300|||||||” header_text_align=”center” header_font_size=”30px” body_font=”|300|||||||” body_line_height=”2em” text_orientation=”center” module_alignment=”center” custom_margin=”80px||||false|false” animation=”off” hover_enabled=”0″ image_max_width=”75px” image_max_width_tablet=”100px” image_max_width_phone=”” image_max_width_last_edited=”on|phone” global_colors_info=”{}” header_level=”h3″ sticky_enabled=”0″]<\/p>\n

Strategin \u00e4r inriktad p\u00e5 l\u00f6nsam tillv\u00e4xt som bygger p\u00e5 ett starkt erbjudande inom branding och design, en ut\u00f6kad internationell n\u00e4rvaro genom att expandera service- och tillverkningsn\u00e4tverket samt en \u00f6kad satsning inom omr\u00e5dena Retail Information Service (RIS) och Radio Frequency Identification (RFID). Arbetet har stort fokus p\u00e5 h\u00e5llbarhet med m\u00e5let att vara v\u00e4gledande inom detta omr\u00e5de.<\/p>\n

<\/p>\n

I strategin ligger att \u00f6ka v\u00e4rdeinneh\u00e5llet i produkterna, etablera ett \u00e4nnu n\u00e4rmare samarbete med nyckelkunder, utnyttja samlade resurser samt att optimera tillverkningsstrukturen med avseende p\u00e5 egen tillverkning<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”100px||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”50px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.nilorn.com\/wp-content\/uploads\/2023\/12\/arrow-down.png” title_text=”arrow-down” url=”#flexibility” align=”center” admin_label=”Arrow down – Image” module_class=”arrow-down” _builder_version=”4.27.4″ module_alignment=”center” min_height=”40px” height=”2vh” max_height=”100px” animation_direction=”top” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#eee” custom_padding=”40px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”flexibility” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”80px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle – Small company flexibility” _builder_version=”4.16″ _module_preset=”default” header_text_align=”center” header_2_font=”|300|||||||” header_2_font_size=”36px” header_2_line_height=”1.5em” text_orientation=”center” max_width=”540px” module_alignment=”center” header_2_font_size_tablet=”” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|phone” header_3_2_font_size_last_edited=”on|phone” header_4_2_font_size_last_edited=”on|phone” header_5_2_font_size_last_edited=”on|phone” header_6_2_font_size_last_edited=”on|phone”]<\/p>\n

Det lilla bolagets flexibilitet med det stora bolagets synergier<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text – own production external sourcing” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.9em” header_3_font_size=”28px” header_3_line_height=”3em” header_3_font_size_tablet=”” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.7em” header_3_line_height_phone=”1.5em” header_3_line_height_last_edited=”on|phone” global_colors_info=”{}” header_2_3_line_height_tablet=”1.7em” header_3_3_line_height_tablet=”1.7em” header_4_3_line_height_tablet=”1.7em” header_5_3_line_height_tablet=”1.7em” header_6_3_line_height_tablet=”1.7em” header_2_3_line_height_phone=”1.5em” header_3_3_line_height_phone=”1.5em” header_4_3_line_height_phone=”1.5em” header_5_3_line_height_phone=”1.5em” header_6_3_line_height_phone=”1.5em” header_2_3_line_height_last_edited=”on|phone” header_3_3_line_height_last_edited=”on|phone” header_4_3_line_height_last_edited=”on|phone” header_5_3_line_height_last_edited=”on|phone” header_6_3_line_height_last_edited=”on|phone”]<\/p>\n

Egen produktion \u2013 extern sourcing<\/h3>\n

<\/p>\n

Historiskt var Nil\u00f6rn en etikettproducent med produktion runt om i Europa bland annat i Sverige, Tyskland, Belgien, England, Danmark och Portugal. Mycket av produktionen har avvecklats eller s\u00e5lts och de tidigare produktionsbolagen har konverterats till v\u00e5ra s\u00e4ljenheter i Europa, men traditionen och det tekniska kunnandet finns kvar. Detta har vi stor nytta av vid diskussioner med och r\u00e5dgivning till v\u00e5ra kunder.<\/p>\n

<\/p>\n

Nil\u00f6rn har fortfarande produktion kvar i Portugal av b\u00e5de v\u00e4vda och tryckta etiketter och har under \u00e5ret 2017 startat upp liknande produktion i Bangladesh. Vi har \u00e4ven egen produktion av tryckta etiketter i England, Tyskland, Turkiet och Hong Kong samt n\u00e4ra samarbete med externa nyckelleverant\u00f6rer i \u00f6vriga l\u00e4nder s\u00e5som Kina, Hong Kong, Indien, Pakistan, Turkiet, Italien med flera. Den interna produktionen st\u00e5r f\u00f6r cirka 12 \u2013 15 procent av koncernens totala f\u00f6rs\u00e4ljning. Egen produktion av etiketter med variabel data (Retail Information Service) \u00e4r en f\u00f6ruts\u00e4ttning f\u00f6r att kunna ge en h\u00f6g service (kontroll av kvalitet och ledtid), d\u00e5 de produceras vid ordertillf\u00e4llet till skillnad mot \u00f6vriga etiketter, till exempel v\u00e4vda, som lagerl\u00e4ggs och levereras fr\u00e5n \u201dhyllan\u201d. Produktionen i Portugal ger oss m\u00f6jlighet till korta ledtider f\u00f6r leverans i Europa samtidigt som vi har kvar det tekniska kunnandet inom koncernen. Detta har vi haft nytta av vid uppstarten av fabriken i Bangladesh. Bangladesh \u00e4r en viktig textilnation med h\u00f6g tillv\u00e4xttakt men ocks\u00e5 ett land d\u00e4r det \u00e4r sv\u00e5rt att f\u00e5 kontroll p\u00e5 kvalitet, arbetsvillkor och h\u00e5llbarhet. Genom att starta upp egen produktion i landet f\u00e5r vi kontroll p\u00e5 service, kvalitet och framf\u00f6rallt CSR och kan d\u00e4rmed trygga erbjudandet till v\u00e5ra kunder.<\/p>\n

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module_class=”arrow-down” _builder_version=”4.27.4″ module_alignment=”center” min_height=”40px” height=”2vh” max_height=”100px” animation_direction=”top” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”40px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”opportunities” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”80px||||false|false” global_colors_info=”{}” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle – Market with opportunities” _builder_version=”4.16″ _module_preset=”default” text_font_size=”19px” text_line_height=”1.9em” header_text_align=”center” header_2_font=”|300|||||||” header_2_font_size=”36px” header_2_line_height=”1.5em” text_orientation=”center” max_width=”770px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Marknad med m\u00f6jligheter<\/h2>\n

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 <\/p>\n

<\/p>\n

B\u00e5de den globala och den europeiska marknaden f\u00f6r branding och design v\u00e4xer. Varum\u00e4rkesinnehavare \u00f6kar sina investeringar i \u00e5tg\u00e4rder som st\u00e4rker deras varum\u00e4rken, vari etiketter, f\u00f6rpackningar och andra tillbeh\u00f6r \u00e4r viktiga delar.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text – Market in transformation” _builder_version=”4.16″ _module_preset=”default” text_line_height=”1.9em” header_3_font_size=”28px” header_3_line_height=”3em” header_3_font_size_tablet=”” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.7em” header_3_line_height_phone=”1.5em” header_3_line_height_last_edited=”on|phone” global_colors_info=”{}” header_2_3_line_height_tablet=”1.7em” header_3_3_line_height_tablet=”1.7em” header_4_3_line_height_tablet=”1.7em” header_5_3_line_height_tablet=”1.7em” header_6_3_line_height_tablet=”1.7em” header_2_3_line_height_phone=”1.5em” header_3_3_line_height_phone=”1.5em” header_4_3_line_height_phone=”1.5em” header_5_3_line_height_phone=”1.5em” header_6_3_line_height_phone=”1.5em” header_2_3_line_height_last_edited=”on|phone” header_3_3_line_height_last_edited=”on|phone” header_4_3_line_height_last_edited=”on|phone” header_5_3_line_height_last_edited=”on|phone” header_6_3_line_height_last_edited=”on|phone” header_2_3_font_size_phone=”24px” header_3_3_font_size_phone=”24px” header_4_3_font_size_phone=”24px” header_5_3_font_size_phone=”24px” header_6_3_font_size_phone=”24px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone”]<\/p>\n

Marknad i omvandling skapar m\u00f6jligheter<\/h3>\n

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B\u00e5de l\u00e5gprisvarum\u00e4rken och premiumm\u00e4rken satsar allt mer resurser p\u00e5 att differentiera sig. Marknaden f\u00f6r etiketter, f\u00f6rpackningar och accessoarer f\u00f6ljer med i modeindustrins utveckling. Det g\u00e4ller f\u00e4rger, textilier och kombinationer av material. I dagens samh\u00e4lle \u00e4r det allt fler trender som \u00e4r ig\u00e5ng samtidigt. Dessutom blir kollektionernas livscykler allt kortare eftersom trenderna \u00e4ndras allt snabbare.<\/p>\n

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\u00c4ven nya regelverk p\u00e5verkar efterfr\u00e5gan, till exempel inf\u00f6rde EU f\u00f6r n\u00e5gra \u00e5r sedan h\u00e5rdare krav p\u00e5 att produkter inom textil skall vara m\u00e4rkta enligt s\u00e4rskilda f\u00f6reskrifter. P\u00e5 l\u00e4ngre sikt p\u00e5verkas efterfr\u00e5gan fr\u00e5n mode- och konfektionsindustrin av den allm\u00e4nna ekonomiska utvecklingen, med viktiga faktorer som BNP-tillv\u00e4xt och privat konsumtion.<\/p>\n

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Varum\u00e4rkets \u00f6kade betydelse inneb\u00e4r att utvecklingen har varit positiv f\u00f6r branding och design som bidrar till att st\u00e4rka profileringen och \u00f6ka f\u00f6rs\u00e4ljningen. Efterfr\u00e5gan stiger s\u00e5v\u00e4l i Europa som p\u00e5 andra marknader. S\u00e5v\u00e4l den globala som den europeiska marknaden f\u00f6r branding och design v\u00e4xer. Varum\u00e4rkes\u00e4garna \u00f6kar sina investeringar i \u00e5tg\u00e4rder som ska bidra till att st\u00e4rka deras varum\u00e4rken d\u00e4r etiketter, f\u00f6rpackningar och accessoarer \u00e4r viktiga element. Eftersom allt fler kunder efterfr\u00e5gar helhetskoncept erbjuder Nil\u00f6rn; branding, design, produktutveckling samt tillhandah\u00e5ller professionella logistikl\u00f6sningar.<\/p>\n

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Kunder med h\u00f6ga krav<\/h3>\n

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Nil\u00f6rn har l\u00e5ng erfarenhet av samarbete med mode- och konfektionsindustrin och som marknadens ledande specialist har koncernen gedigen kunskap inom branding och designutveckling. Nil\u00f6rn samarbetar i huvudsak med kunder som har h\u00f6ga krav p\u00e5 utveckling av koncept som st\u00e4rker deras varum\u00e4rken. Genom ett n\u00e4ra samarbete med kunderna har Nil\u00f6rn f\u00f6rst\u00e5else f\u00f6r vilka faktorer som driver respektive kunds varum\u00e4rke p\u00e5 marknaden. Med detta som utg\u00e5ngspunkt tar Nil\u00f6rn fram koncept som bidrar till att s\u00e4rskilja och st\u00e4rka kundf\u00f6retagens viktigaste tillg\u00e5ng, deras varum\u00e4rken. D\u00e4rigenom skapas v\u00e4rde f\u00f6r b\u00e5de Nil\u00f6rns kunder, varum\u00e4rkes\u00e4garna, och f\u00f6r deras kunder, slutkonsumenterna.<\/p>\n

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Trender p\u00e5 marknaden <\/h3>\n

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