Board of Directors
As of the 2026 Annual General Meeting, the Board of Directors consists of five members.
At the 2026 Annual General Meeting, Petter Stillström, Magnus Johansson, Per Wagnås and Annika Elfström were re-elected. Per H. Storm Danielsen was elected as a new board member.
All board members, except for Petter Stillström and Per H. Storm Danielsen, are considered independent in relation to the company and its major shareholders.
Per has an ongoing consulting assignment, and Petter is CEO and a major shareholder of AB Traction.
Petter Stillström
Chairman
Chairman of the Board. Chairman since 2009 and Board member since 2007.
Born: 1972
Education: Master of Economic Science
Experience: CEO of AB Traction since 2001.
Other current assignments: President since 2001 and Board member since 1997 of AB Traction. Member of the Board of OEM International (chairman), Ankarsrum Kitchen (chairman), Softronic, Hifab Group and BE Group.
Shareholding: Major shareholder in AB Traction that, via subsidiary, owns 960 000 A-shares and 1 740 000 B-shares.
Annika Elfström
Board member
Born: 1975
Education: MSc Computer Science
Experience: Operations & Impact Director AI Sweden, Head of Digital Transformation Stena Group, TF CIO Stena Group, Development Manager Stena Line AB.
Shareholding: 0
Per Wagnås
Board member
Board member since 2024.
Born: 1960
Education: Market Economist
Experience: Solid background in both retail and the international fashion and workwear industries. Has held positions such as Marketing Director for Oscar Jacobson and Stenströms, CEO of Newhouse AB, CEO of the protective clothing company Puvab AB, and Director within Hultafors Group. Additionally, is well-versed in the label and branding business after having been part of the executive management of Nilörngruppen for a period of seven years in the early 2000s.
Shareholding: 1 000 shares
Magnus Johansson
Board member
Board member since 2022.
Born: 1973
Education: MSc Economics
Experience: Head of Marketing Picadeli AB. Former Marketing Director Gina Tricot.
Shareholding: 0
Per H. Storm Danielsen
Board member
Board member since 2026.
Born: 1956
Education: Master of Economic Science
Experience: Varied industry background in operational roles and consulting, with a strong international focus. More than 25 years’ experience from the apparel labelling segment, currently operating as industry advisor.
Shareholding: 0