Newsletter. Online version

June 2023 | VOL. 3

Nilörn World­­­wide


More fit for the future – Nilörn Sustainability Report 2022 The Sustainability Report serves as a comprehensive overview of Nilörn’s ongoing sustainability efforts, commitment to transparency, and accountability in its ESG initiatives, all aimed at being ”More Fit for the Future”.

Read our report online here >>


• EU General Product Safety Regulation published in May 2023.

• Follow-up on the EU Green Claims Directive.

• Update on UK importer information (post-Brexit).

Announcement: EU General Product Safety Regulation published

In May 2023, the Regulation (EU) 2023/988 on general product was adopted. It replaces the General Product Safety Directive (GSPD) and is applicable per December 2024. This regulation was a necessity to keep up with changes in technology and consumption as well as improving the recall procedure.

It introduces a harmonized approach to make sure that products consumers buy are safe, closing loopholes that previously enabled non-conformity. Companies acting on the EU market are advised to get familiar with the new rules and start preparing.

(Link for further reading, source 1)

Published: Proposal for a Green Claims Directive

In March 2023, the European Commission published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive). The proposal aims to implement a specific directive (regarding voluntary explicit environmental claims) under a more general directive, the Unfair Commercial Practices Directive (regarding all voluntary general claims). It is expected to come into force in 2024.


  • Companies must ensure reliable and transparent voluntary environmental claims (B2C).
  • Claims verified by an independent verifier receive EU-recognized compliance certificates.
  • Genuine environmental efforts create a competitive advantage.
  • Certified claims save resources and reduce legal confusion.
  • Unified rules reduce expenses for cross-border trade and enhance industry reputation.
  • Non-EU businesses targeting EU consumers must also comply.
  • Small companies (fewer than 10 employees, < €2 million turnover) are exempt.


  • Get familiar with the rules of the Green Claims Directive and instruct your employees.
  • Review how you communicate online and in stores.
  • Assess the environmental impact of your products and activities.
  • Have reliable evidence in place to support your claims.
  • Enhance transparency by clearly explaining the basis of your claims to consumers.
  • Develop new procedures and incorporate independent verification.
  • Initiate communication with your labelling and certification schemes to raise awareness.

(Link for further reading, sources 2 and 4)

Updated: UK importer information requirements

Importers of consumer products covered by the 2005 General Product Safety Regulations are required to indicate their name and address (UK based) on the individual product or its packaging. Where this might be difficult, UK government allowed businesses to make use of an alternative method to ensure traceability for the end user and regulator, by including the importer’s address in accompanying documents, such as, shipping documents or invoices to the consumer.

Previously, this alternative approach was time-limited and not allowed after December 2022, but has now been extended until December 31, 2027. Nonetheless, it is advised to already now implement measures ensuring that individual goods carry the importer’s address as required before the new deadline is running out.

Please note that this general requirement as well as its alternative method for disclosure might be overruled by product specific legislation.

(Link for further reading, sources 3 and 5)


Please note that any advice or information provided in this newsletter is intended for general informational purposes only and does not constitute legal advice. The sender cannot be held liable for any actions taken or not taken based on the content.


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 Nilörn is your trusted partner, empowering you to make informed decisions that add value to your brand while making as little impact as possible on the planet.

 Join us on Instagram, where inspiration and information converge, and together, let’s make fashion more fit for the future.

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